| Typography Typography - how type is used rather than the specific design of typefaces - has always been a primary workhorse for communicating content. Type is the essence of graphic communications. When a typeface is carefully selected and skillfully used, it can enhance the meaning of the written word and communicate a message instantly and effectively to the intended audience. Conversely, when a typeface is mismatched to a project, the results can have a opposite effect, ranging from the banal to the downright illegible. |
| Typography |
